Saturday, August 12, 2017

Disney Gets Ready to Stream the Magic Kingdom

TECHNOLOGY has blown a hole in the traditional entertainment business model. That’s been true for some time — at least since 2007 when Netflix vastly reduced its position in the DVD rental business and committed to streaming content directly to consumers. Now, Disney, the whale in the waters of entertainment content, has announced plans to get into the streaming game.

Disney announced on August 8 that it’s planning to start two streaming services: one, aimed at sports fans and capitalizing on the ESPN brand, will launch in early 2018. The other, geared toward Disney’s legions of entertainment fans hungry for its vast movie library, is set to kick off sometime in 2019. ...

The new streaming strategy is risky for Disney, and only some of it may be navigable at this early stage. No price for the prospective new services has been revealed yet, for example, so it’s anyone’s guess whether the cost of Disney streaming services will be competitive with Netflix. Safely assuming it will be, though, other risks remain for streaming the goodies in the Mouse House. ...

Read the full story at Geeks

Image credits: Disneyland fireworks: Michael James (screenshot from You Tube). Netflix logo: © 2017 Netflix. Geeks logo: © 2017 Jerrick Media.

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