Entities of commerce often make strange bedfellows. A great example of how marijuana’s intersection with the wider culture yields surprising synergies between products happened in Los Angeles over the weekend when Netflix, the streaming-TV media giant, opened a pop-up store at a local medical-marijuana dispensary to sell various strains of marijuana as a promotion specifically for one of its newest shows and for other Netflix shows. “Netflix and chill,” indeed. ...
The brandy-and-cigars aspect of Netflix's marketing tactic is well-timed for the arrival of recreational marijuana in California, a social and legal sea change set to begin in early 2018. ...
The weekend’s presumably one-time pop-up has the feel of a trial balloon for Netflix, whose programming taps into popular culture at a number of levels, with shows created with an energy, frankness, and conceptual daring that broadcast networks can’t match. ...
Read the full report at Potent
Image credits: Omega Strain image: Jennica Atkinson/Carrot Creative for Netflix. Potent logo: © 2017 Jerrick Media.
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