Monday, September 4, 2017

ACA deadlines: Spread the word


Team Trump has slashed the advertising and outreach budget for HealthCare.gov from $100 million to $10 million. It's easily one of the most pernicious, willfully mean things the presidential asterisk has done since taking office.

Among other things, the White House action complicates the process of reaching out to millions of Americans about Obamacare, enrolling them for 2018 coverage between the dates of Nov. 1 and Dec. 15, informing them of changes in the program, and telling them what they need to be healthier citizens. It goes without saying: If the president* doesn't like your program, it's probably good as dead.

But maybe not. The digital age has made taking matters into your own hands an incredibly viral phenomenon, and a fairly easy one: Copy the graphic up at the top of this blogpost, blow it up to any size you like — then paste it anywhere, in your blogs, your tweets, your Instagram images, your Facebook posts, everywhere it might be casually seen. Let's make this thing virally visible. It may not close the gap of a $90 million budgetary shortfall, but it'll help, a little or a lot, between now and mid-December.

We're a species of procrastinators. But we remember when the stakes are high enough.

Guess what? The stakes are high enough.

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