Monday, September 11, 2017

Pot Advertising Hasn’t Gained Altitude
with In-Flight Pubs



As the United States adjusts to sweeping changes in marijuana laws — 26 states and the District of Columbia have decriminalized or outright legalized the herb for personal recreational use — a new green industry has emerged. Marijuana dispensaries and cultivators are actively soliciting new business in the states where it’s legal, and makers of other cannabis-related products are likewise selling their wares in a wide range of earthbound publications.

But marijuana advertising hasn’t yet taken off with one part of the publishing world: in-flight airline magazines whose route systems service the states where marijuana is legal. Almost without exception, you won’t find ads in those publications. And it may not be an accident, despite the growing consumer appeal for recreational pot — and the benefit to states’ bottom lines. ...

Read the full story at Potent

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